Starting up a small business can be quite a challenge, but for talented people such as my husband and our friend Josh (the worship pastor at the Vineyard) I think they have that certain charisma to make their band The Boutonnieres work for them.
Their focus is wedding live-bandery, as well as any other type of party event that could be enhanced by live music. Their unique selling point is that they offer live music as well as DJing and MCing.. as well as their sheer awesomeness.. that's a selling point right?
They had a booth this past Sunday at the Chattanooga Bridal Show where they handed out over 200 brochures and gained the interest of a number of potential clients. It was funny listening to Jon talk about being a salesman at this booth. I imagine him over-exaggerating being salesmanly, but he's pretty good.. he could probably sell an igloo to an eskimo... must be his friendly nature and trustworthy smile. The guys played live during the show, and had samples playing at their booth. They're good.
Josh came up with a pretty sweet suit ensemble: a black button-up shirt, black pants, white tie, white belt and a red boutonniere, made by Josh's wife Terra. I think having matching attire makes a band look really nice and professional, and it automatically creates an iconic nature - something that not a lot of bands do much anymore.
They've played a few gigs already, non-officially as the Boutonnieres, such as the Vineyard Thank You party a couple months ago, as well as at the Meek Wedding. I want to take some "pro" photos of them at their first official gig, which I believe is October 10, and a second on October 11 for some friends... but they need some nice representative photos for their website.
I'm excited. I really hope this endeavor works out for them.. I mean, people are always getting married and live bands are always more fun than entirely canned music.. plus I think it's a business the guys could really enjoy.
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